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Lethal Cosmetics/Gift With Purchase/email teardown

Your free gift is still waiting πŸ’œ

How Lethal Cosmetics built this send β€” a gift with purchase email shipped as product hero on Thursday at 8am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lethal CosmeticsflowPreheader: β€œDon’t forget to use your code before it’s gone. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.65
Sent
Thu Β· 8am
Format
Product hero
How this send compares
  • When Lethal Cosmetics does discount it averages 31.0% off β€” 8.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.70 for Lethal Cosmetics vs 0.70 across the set β€” right on the set median.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller Collab
Hero headline
Your free gift is still waiting πŸ’œ
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Reminder
A mid-sale nudge β€” 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
$70
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œBUILD YOUR PALETTE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œOver 150 vegan, cruelty-free shades”ingredient Β· unsubstantiated
  • β€œVegan & cruelty-free”ingredient Β· unsubstantiated
  • β€œDesigned in Berlin”ingredient Β· substantiated
  • β€œHigh-impact pigment”efficacy Β· unsubstantiated
  • β€œLengthening, curling and water-resistant”efficacy Β· unsubstantiated
  • β€œLethal x Dexter: Our bestselling collab”social proof Β· unsubstantiated
Products featured
  • BYOP Custom Palettehero
  • 245 Graphic Liner Brush
  • Lethal x Dexter Collectionbestseller
  • Lethal x SpongeBob Collectionrestock
  • Charged Mascaras
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.