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Lilac St./Subscription Savings/email teardown

Ditch the Salon—Subscribe & Save

How Lilac St. built this send — a subscription savings email shipped as product hero on Thursday at 7am, carrying a 45% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lilac St.campaignPreheader: “up to 45% OFF lashes🤑 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
45% off
Voice warmth
0.65
Sent
Thu · 7am
Format
Product hero
How this send compares
  • 45% off — 22.5 points deeper than the tracked set average of 22.5% (this brand averages 32.5% when it discounts).
  • Voice warmth 0.72 for Lilac St. vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Subscription Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Ditch The Salon
Hero headline
BUILD YOUR BOX | Get The Best Deal When You Subscribe. Save up to 45% off on your lash favorites
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
45% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$65
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SUBSCRIBE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Save up to 45% off on your lash favorites”efficacy · unsubstantiated
  • “Free Welcome Kit ($35 Value)”guarantee · unsubstantiated
  • “25% Off Bonds & Accessories”efficacy · unsubstantiated
  • “Skip, Pause, or Cancel Anytime”guarantee · substantiated
Products featured
  • Lash Subscription Boxhero
  • Welcome Kit (3-Piece)$35new
  • Bonds & Accessories
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.