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Lilac St./Routine Education/email teardown

How to Get 10 Days of Wear

How Lilac St. built this send — a routine education email shipped as editorial / long-form on Friday at 6am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lilac St.campaignPreheader: “the key to longevity ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Gift with purchase
Voice warmth
0.65
Sent
Fri · 6am
Format
Editorial / long-form
How this send compares
  • When Lilac St. does discount it averages 32.5% off — 10.0 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.72 for Lilac St. vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Launch
Hero headline
Want 10 Days of Lashes? Start Here. Let's Chat Bonds
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “5-10 day Extra-Strong Hold”efficacy · unsubstantiated
  • “Vegan & Cruelty-Free”ingredient · unsubstantiated
  • “Made with Lash Loving Ingredients”ingredient · unsubstantiated
  • “Gentle & Non-Irritating”efficacy · unsubstantiated
  • “Sleep & Waterproof”efficacy · unsubstantiated
  • “Dries in 5 Seconds”efficacy · unsubstantiated
  • “Featured in Cosmo & CNN Underscored”social proof · substantiated
Products featured
  • Pro Lash Bond (Extra-Strong Hold)hero
  • Originals Lashes
  • Press-On Nailsnew
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.