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Lilac St./Influencer Discount/email teardown

Nadya’s code gets you 20% off

How Lilac St. built this send — a influencer discount email shipped as mixed / modular on Friday at 9pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lilac St.campaignPreheader: “Shop Originals, NanoSoft™, and more with [redacted]. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.65
Sent
Fri · 9pm
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 32.5% when it discounts).
  • Voice warmth 0.72 for Lilac St. vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Influencer Discount
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Product Education
Hero headline
Nadya's code gets you 20% off
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP ORIGINALS”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “58% lighter than other lashes”efficacy · unsubstantiated
  • “Crafted with ultra-thin fibers, NanoSoft™ lashes are comfortable, long-lasting, and designed to feel barely there”ingredient · unsubstantiated
  • “Handcrafted, one cluster at a time”ingredient · unsubstantiated
  • “Wispy, natural-looking effect”efficacy · unsubstantiated
Products featured
  • Originalshero
  • NanoSoft™new
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.