Lilac St. / Routine Education / email teardown
New here? How Lilac St. built this send — a routine education email shipped as editorial / long-form on Tuesday at 6am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 30, 2026 From: Lilac St. flow Preheader: “Here's what you actually need for the full DIY lash experience. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Format
Editorial / long-form
How this send compares
When Lilac St. does discount it averages 32.5% off — 10.0 points deeper than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.72 for Lilac St. vs 0.70 across the set — right on the set median. 01
Message & creative Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Overwhelmed with your lash journey? We'll keep it simple with all the right accessories...
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Not a promo
No offer in the email.
Urgency
Deadline-led
Carries exclusions
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.80
“We” “You”
Expressiveness 0.70
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
39
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Both bonds will give 5-10 days of wear.” efficacy · unsubstantiated “Rosemary Extract: Antioxidant & Anti-inflammatory.” ingredient · unsubstantiated “Peppermint Extract: Skin Protection & Antibacterial.” ingredient · unsubstantiated “Plant-based Collagen: Strengthens lashes and helps them grow faster and thicker.” ingredient · unsubstantiated “Allantoin: Conditions skin & relieves irritation.” ingredient · unsubstantiated “Bond Breaker is the best (not to mention the SAFEST) way to remove your lashes.” efficacy · unsubstantiated Products featured
Originals Lash Set hero Lilac Lash Glue / Bond Conditioning Primer Ciao For Now Bond Breaker Crystal Coat Prelude Priming Pads Press-On Nails new Kujola
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Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Lilac St. → All routine education emails → All Gift with purchase offers →