How Lilac St. built this send — a routine education email shipped as product hero on Thursday at 6am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Lilac St. does discount it averages 32.5% off — 10.0 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for Lilac St. vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Routine Education
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
POV: You're Diving-In With DIY Lashes $65
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Deluxe Starter Kit”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
36
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“This kit has everything you need to get started, and you get to choose your lashes and glue color! Made my first ever lash experience a success!”social proof · unsubstantiated
Products featured
Deluxe Starter Travel Kit$65hero
Originals Lash Setnew
Lilac Lash Conditioning Primer
Lilac Lash Applicator
Eternal Bond
Crystal Coat
Bond Breaker
Press-On Nailsnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.