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Lilac St./Gift With First Purchase/email teardown

Welcome to the Lilac Pack

How Lilac St. built this send — a gift with first purchase email shipped as mixed / modular on Tuesday at 6am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lilac St.flowPreheader: “you’ve got a free set of Originals ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Gift with purchase
Voice warmth
0.82
Sent
Tue · 6am
Format
Mixed / modular
How this send compares
  • When Lilac St. does discount it averages 32.5% off — 10.0 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.72 for Lilac St. vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Gift With First Purchase
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Founder Story / Brand Welcome
Hero headline
Welcome To The Lilac Pack | Enjoy A FREE Lash
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Claim My Lash”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “comfortable, lash loving, & lifelike lash extensions”efficacy · unsubstantiated
  • “Wispy & Fluttery”efficacy · unsubstantiated
Products featured
  • Originalshero
  • Deluxe Starter Kitnew
  • Eternal Bond Pro Lash Glue
  • Press-On Nailsnew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.