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Lilly Lashes/New Launch/email teardown

Currently serving Bratitude 💅

How Lilly Lashes built this send — a new launch email shipped as product hero on Tuesday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lilly LashescampaignPreheader: “The limited-edition Bratz x Lilly Lashes collab is live ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.65
Sent
Tue · 6pm
Format
Product hero
How this send compares
  • When Lilly Lashes does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.74 for Lilly Lashes vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Collaboration
Hero headline
Lashes With Bratitude
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.90
RestrainedExuberant

Reading grade 5.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE COLLECTION”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Tuesday
Local hour
6pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “#1 Prestige Lash Brand”ranking · unsubstantiated
  • “No Glue Needed | Body Heat Activated”efficacy · unsubstantiated
  • “Reusable 5+ Wears”efficacy · unsubstantiated
  • “Apply in Seconds”efficacy · unsubstantiated
  • “Patent-Pending Pillowy Soft Band”ingredient · unsubstantiated
Products featured
  • Bratz x Lilly Lashes Self-Adhesive Lashes – Cloenew
  • Bratz x Lilly Lashes Self-Adhesive Lashes – Yasminnew
  • Bratz x Lilly Lashes Self-Adhesive Lashes – Sashanew
  • Bratz x Lilly Lashes Self-Adhesive Lashes – Jadenew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.