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Lilly Lashes/Collection Discovery/email teardown

Explore the Best of Lilly Lashes: Featured Collections Inside!

How Lilly Lashes built this send — a collection discovery email shipped as editorial / long-form on Friday at 4pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lilly LashesflowPreheader: “From natural to dramatic, find the lashes that complete your style. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.70
Sent
Fri · 4pm
Format
Editorial / long-form
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
  • Voice warmth 0.74 for Lilly Lashes vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Collection Discovery
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Meet the Lash Collections Everyone's Talking About
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Friday
Local hour
4pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Our best selling Self-Adhesive lashes are unique to the lash world.”social proof · unsubstantiated
  • “No glue needed — body heat activated; reusable 5+ wears.”efficacy · unsubstantiated
  • “Our most popular 3D Mink lash recreated in luxury Faux Mink.”social proof · unsubstantiated
  • “Incredibly lightweight for a comfortable wear.”efficacy · unsubstantiated
  • “Sheer invisible band disappears into the lash line.”efficacy · unsubstantiated
Products featured
  • Self-Adhesive Lashesbestseller
  • 3D Faux Mink Lashesbestseller
  • Butterfl'eyes Half Lashes
  • Sheer Band Lashes
  • Everyday Faux Mink Lashes
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.