How Lilly Lashes built this send — a new launch email shipped as product hero on Monday at 11am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Lilly Lashes does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.74 for Lilly Lashes vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Brand Collaboration
Hero headline
Different Moods | Same Bratitude — Soft or Spiky?
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.92
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE COLLECTION”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
11am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“#1 Prestige Lash Brand”ranking · unsubstantiated
“No Glue Needed | Body Heat Activated”efficacy · unsubstantiated
“Self-Adhesive Band | 3D Faux Mink | Reusable 5+ Wears | Apply in Seconds | Patent-Pending Pillowy Soft Band”ingredient · unsubstantiated
“Both are limited edition”efficacy · unsubstantiated
Products featured
Bratz x Lilly Lashes – Cloenew
Bratz x Lilly Lashes – Jadenew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.