Lilly Lashes / New Launch / email teardown
Limited-edition glam is coming π How Lilly Lashes built this send β a new launch email shipped as product hero on Saturday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sat, Jun 27, 2026 From: Lilly Lashes campaign Preheader: βMajor attitude. Get early access before it drops Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
When Lilly Lashes does discount it averages 25.0% off β 2.5 points deeper than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.74 for Lilly Lashes vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Creative format
Product hero
A single product shot leads the email.
Secondary theme
Limited Edition
Hero headline
SOMETHING ICONIC IS COMING
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
No offer
Full-price email β no discount or incentive.
Promo phase
Tease
A heads-up before the sale β 'Something's coming', no offer yet.
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.75
βWeβ βYouβ
Expressiveness 0.90
Restrained Exuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βJOIN THE WAITLISTβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community β 'Take the quiz', 'Join'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
β#1 Prestige Lash Brandβ ranking Β· unsubstantiated Products featured
Bratz x Lilly Lashes Limited Edition Collection new Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Lilly Lashes β All new launch emails β