How Lilly Lashes built this send — a efficacy proof email shipped as user-generated on Wednesday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Lilly Lashes does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.74 for Lilly Lashes vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Efficacy Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
She Jumped Out of a Plane. Her Lashes Stayed Put.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP SELF-ADHESIVE LASHES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“No glue needed – body heat activated”efficacy · unsubstantiated
“12+ hour wear”efficacy · unsubstantiated
“Reusable 5+ wears”efficacy · unsubstantiated
“Stayed put through 120+ MPH winds skydiving”efficacy · unsubstantiated
“#1 Prestige Lash Brand”ranking · unsubstantiated
“3D Faux Mink | Pillowy Soft Band | Apply in Seconds”ingredient · unsubstantiated
Products featured
Self-Adhesive Band Lashes – Mykonos (Icon Collection)$35hero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.