Lilly Lashes / Discount Led / email teardown
Summer Prime Time starts NOW π₯β How Lilly Lashes built this send β a discount led email shipped as mixed / modular on Tuesday at 2pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Lilly Lashes campaign Preheader: βUp to 50% off β don't wait on this one. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
50% off β 27.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).Voice warmth 0.74 for Lilly Lashes vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Summer Seasonal
Hero headline
Summer Prime Time. Up to 50% Off
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Fri, Jun 26, 2026
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.85
βWeβ βYouβ
Expressiveness 0.80
Restrained Exuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP THE SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
β#1 Prestige Lash Brandβ ranking Β· unsubstantiated βUp to 15 Wearsβ efficacy Β· unsubstantiated βHandmade β’ Easy to Apply β’ Reusable β’ Veganβ ingredient Β· unsubstantiated βNo Glue Needed | 12+ Hour Wear | Body Heat Activatedβ efficacy Β· unsubstantiated β3D Faux Mink | Reusable 5+ Wears | Pillowy Soft Band | Apply in Secondsβ efficacy Β· unsubstantiated Products featured
Click Magnetic hero Luxury Synthetic Ritzy Self-Adhesive Band Miami Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Lilly Lashes β All discount led emails β All % off offers β Summer kickoff sends β