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Lilly Lashes/New Launch/email teardown

The collab you've been waiting for πŸ‘€

How Lilly Lashes built this send β€” a new launch email shipped as product hero on Tuesday at 12am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lilly LashescampaignPreheader: β€œEarly access: Bratz x Lilly Lashes is here ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.70
Sent
Tue Β· 12am
Format
Product hero
How this send compares
  • When Lilly Lashes does discount it averages 25.0% off β€” 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.74 for Lilly Lashes vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Brand Collab
Hero headline
Lashes With Bratitude β€” Early Access Starts Now
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email β€” no discount or incentive.
Depth
β€”
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
β€œWeβ€β€œYou”
Expressiveness0.85
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP EARLY ACCESS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Tuesday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œ#1 Prestige Lash Brand”ranking Β· unsubstantiated
  • β€œNo Glue Needed | Body Heat Activated”ingredient Β· substantiated
  • β€œSelf-Adhesive Band | 3D Faux Mink | Reusable 5+ Wears | Apply in Seconds | Patent-Pending Pillowy Soft Band”efficacy Β· unsubstantiated
  • β€œLimited Edition. Collect Them All.”social proof Β· unsubstantiated
Products featured
  • Bratz x Lilly Lashes – Cloe$35new
  • Bratz x Lilly Lashes – Yasmin$35new
  • Bratz x Lilly Lashes – Sasha$35new
  • Bratz x Lilly Lashes – Jade$35new
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.