Lilly Lashes / New Customer Welcome Discount / email teardown
Welcome to the Glam Fam 💕 Enjoy 15% Off How Lilly Lashes built this send — a new customer welcome discount email shipped as mixed / modular on Tuesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Lilly Lashes flow Preheader: “You’re officially in! Here’s 15% off your first lash haul—because glam waits for no one. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).Voice warmth 0.74 for Lilly Lashes vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
New Customer Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Showcase
Hero headline
Strip Away Ordinary — Get 15% Off Your First Purchase
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.80
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Join 500,000+ lash lovers who swear by our styles.” social proof · unsubstantiated “20+ Wears | Handmade (Flirtatious)” efficacy · unsubstantiated “25+ Wears | Handmade (Mykonos Flare)” efficacy · unsubstantiated “25+ Wears | Handmade | Vegan (Chrysan)” sustainability · unsubstantiated Products featured
Flirtatious bestseller Mykonos Flare bestseller 3D Brow Tinted Fiber Gel bestseller Chrysan bestseller Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Lilly Lashes → All new customer welcome discount emails → All % off offers →