No animals were harmed in the making of these nails 💅🏼
How The Lily & Fox built this send — a clean ingredients email shipped as editorial / long-form on Wednesday at 12am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: The Lily & Fox Teamcampaign
Offer
Full price
Voice warmth
0.85
Sent
Wed · 12am
Format
Editorial / long-form
How this send compares
When The Lily & Fox does discount it averages 27.0% off — 4.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.89 for The Lily & Fox vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Cruelty Free
Hero headline
We are 100% vegan and cruelty free!
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Our Commitment to Safety & Cruelty-Free”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
2
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% vegan and cruelty free”ingredient · unsubstantiated
“10-free and never tested on animals”ingredient · unsubstantiated
“Real nail polish with a backing that won't damage your nails”efficacy · unsubstantiated
“Chemists carefully choose ingredients to make sure wraps are safe”ingredient · unsubstantiated
Products featured
Nail Wraps
Kujola
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