How The Lily & Fox built this send — a back in stock email shipped as product hero on Tuesday at 12am, carrying a 27% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: The Lily & Fox TeamflowPreheader: “Summer Daze is back in stock!”
Offer
27% off
Voice warmth
0.90
Sent
Tue · 12am
Format
Product hero
How this send compares
27% off — 4.5 points deeper than the tracked set average of 22.5% (this brand averages 27.0% when it discounts).
Voice warmth 0.89 for The Lily & Fox vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Back In Stock
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Summer Collection
Hero headline
Summer Daze is back in stock!
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
27% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Summer nails!”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
2
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
12am
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“Ultimate Summer colors collection with bright, fun, and stunning designs”efficacy · unsubstantiated
Products featured
Summer Dazerestock
Kujola
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