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Lilynailsart/Handmade Craftsmanship / Salon Quality At Home/email teardown

Skip the salon. Keep the compliments. 10% off inside

How Lilynailsart built this send — a handmade craftsmanship / salon quality at home email shipped as mixed / modular on Tuesday at 12pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: LilynailsartflowPreheader: “Your 10% welcome gift is here! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.88
Sent
Tue · 12pm
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.88 for Lilynailsart vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Handmade Craftsmanship / Salon Quality At Home
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Welcome Discount
Hero headline
Skip the Salon. Keep the Compliments.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.82
RestrainedExuberant

Reading grade 5.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“GET MY FIRST SET”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
12pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Handmade by real nail artists”ingredient · unsubstantiated
  • “Custom sizing available. Reusable wear.”efficacy · unsubstantiated
  • “4.8 Excellent on Trustpilot (88+ reviews)”social proof · substantiated
  • “2500+ 5-Star Reviews on Loox”social proof · substantiated
  • “Salon-quality in minutes”efficacy · unsubstantiated
Products featured
  • Rio
  • Aqua Dream
  • Midnight Summer
  • Song of Summer
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.