How The Little Flower Soap Co built this send — a small batch artisan email shipped as product hero on Saturday at 4pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When The Little Flower Soap Co does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for The Little Flower Soap Co vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Small Batch Artisan
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer
Hero headline
Smell Like You Found Something Good
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
$75
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP SUMMER ESSENTIALS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Five small-batch bars, each scented with essential oils.”ingredient · unsubstantiated
“Five flavors, all natural ingredients.”ingredient · unsubstantiated
“Arnica and St. John's Wort, in a stick you can actually use.”ingredient · unsubstantiated
Products featured
Handmade Soap - Set of 5 Barsbestseller
Lip Balm Set - Set of 5
Muscle Rescue Balm Stick
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.