How The Little Flower Soap Co built this send — a clean ingredients email shipped as product hero on Saturday at 10am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When The Little Flower Soap Co does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for The Little Flower Soap Co vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Artisan Craft
Hero headline
Soap that actually Smells Natural.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
$75
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“FIND YOUR NEW FAVORITE SOAP”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
10am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Every bar is scented with pure essential oils, not synthetic fragrance blends.”ingredient · unsubstantiated
“The base is simple: tallow, olive oil, and coconut oil, with color from ingredients like clay, chlorophyll, and paprika.”ingredient · unsubstantiated
“Cold-processed, essential oil-scented, made in a Michigan barn.”ingredient · unsubstantiated
Products featured
Handmade Soap Set of 5hero
Soap Ends Sampler
Soap Sticks
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.