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Lizush/Welcome Discount/email teardown

Your welcome gift awaits!

How Lizush built this send — a welcome discount email shipped as product hero on Thursday at 2pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: LizushflowPreheader: “Discover why shoppers love us – Plus, enjoy an extra treat on your next purchase! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.75
Sent
Thu · 2pm
Format
Product hero
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.78 for Lizush vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Welcome Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift Sets
Hero headline
Your welcome gift awaits!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“BROWSE MORE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Thursday
Local hour
2pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “100% Natural * Vegan * Non GMO”ingredient · unsubstantiated
  • “Organic full care”ingredient · unsubstantiated
  • “Cleansing & Moisturizing”efficacy · unsubstantiated
Products featured
  • Lavender bath and body set, Natural skincare appreciation gift box$49
  • 2x Natural Handmade Soap Bar, Pink Grapefruit Soap$30
  • Shower Steamers, Set of 12 big fizzies, Cheer up Gift Set$60
  • Organic full care new baby gift set$75
  • Pregnancy Gift Box, New Mom, Mom to be Gift Set$69
  • A Mother's Day Ultimate Relaxation Spa Gift Box – All-Natural Lavender Retreat$75
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.