How Lote & Co built this send — a heritage & purity email shipped as mixed / modular on Tuesday at 5pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.80 for Lote & Co vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Heritage & Purity
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Welcome to Lote & Co — Enjoy 10% Off Your First Order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLICK HERE TO SHOP”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
5pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“100% pure, raw, and chemical-free”ingredient · unsubstantiated
“Yemeni Sidr Honey is one of the world's rarest and most prized honeys”efficacy · unsubstantiated
“Great Taste Award 2019 (3-star)”ranking · substantiated
“Great Taste Award 2020 (2-star)”ranking · substantiated
“Clinically Proven (on soap packaging)”efficacy · unsubstantiated
“Cruelty Free (on soap packaging)”ingredient · unsubstantiated
Products featured
Sidr Honey: Pure & Raw (500g)hero
Sidr Honey: Pure & Raw (350g)
Sidr Honey: Black Seed (500g)new
Sidr Honey With Royal Jelly & Bee Pollen (500g)new
Sidr Honey Royal Jelly & Pollen With Black Seed Soap
Wooden Honey Dipper
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.