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Lumineux Oral Essentials™/Clean Ingredients/email teardown

Confident smile, without the “zingers!”

How Lumineux Oral Essentials™ built this send — a clean ingredients email shipped as mixed / modular on Wednesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lumineux Oral Essentials™flowPreheader: “What we leave out matters ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.65
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.69 for Lumineux Oral Essentials™ vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
Whitening That Protects Enamel
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“WHITEN MY SMILE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Botanical-Based Whitening With Built-In Enamel Protection”efficacy · substantiated
  • “Coconut Oil & Lemon Peel Oils gently lift surface stains without compromising enamel health”ingredient · substantiated
  • “Mineral-Rich Sea Salt replenishes enamel-essential minerals for strong, healthy teeth”ingredient · substantiated
  • “Aloe Vera soothes gums and supports comfortable whitening”ingredient · substantiated
  • “No Animal Testing”sustainability · substantiated
  • “No Alcohol, No SLS, No Hydrogen Peroxide”ingredient · substantiated
  • “Clinically-demonstrable results from over 60 studies performed by University researchers and independent laboratories”efficacy · substantiated
  • “Dentist Led, Enamel Safe, Clean Ingredients, Zero Sensitivity”efficacy · unsubstantiated
  • “Available at Walgreens, Whole Foods, Target, Sprouts, Amazon, CVS, Wegmans, Walmart”social proof · substantiated
Products featured
  • Whitening Toothpaste
  • Whitening Mouthwash
  • Whitening Strips
  • Bright² Pen
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.