kujolaEnter app

Lumineux Oral Essentials™/Clean Ingredients / Clinical Results/email teardown

Here’s 15% OFF Your First Order

How Lumineux Oral Essentials™ built this send — a clean ingredients / clinical results email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lumineux Oral Essentials™flowPreheader: “Welcome to Lumineux! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.70
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.69 for Lumineux Oral Essentials™ vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Clean Ingredients / Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Welcome to Lumineux! Here's 15% OFF Your First Order With Us
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Whiten My Smile!”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Dentist-developed and clinically studied”ingredient · substantiated
  • “Over 100,000 5-Star Reviews”social proof · substantiated
  • “Enamel Safe — whitens without sensitivity”efficacy · substantiated
  • “Clinically proven long-lasting whitening”efficacy · substantiated
  • “Peroxide free”ingredient · substantiated
  • “Over 60 studies performed by University researchers and independent laboratories”efficacy · substantiated
  • “Multiple peer reviewed articles and patents worldwide”efficacy · substantiated
  • “As seen in Allure, Vanity Fair, Vogue, ELLE”social proof · substantiated
Products featured
  • Whitening Strips (21 Treatments / Super Pack)hero
  • Whitening Starter Packbestseller
  • Ultimate Whitening Kit
  • Whitening Toothpaste
  • Whitening Mouthwash
  • Bright² Pen 2-in-1 Whitening Action
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.