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Lumineux Oral Essentials™/Clean Ingredients/email teardown

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How Lumineux Oral Essentials™ built this send — a clean ingredients email shipped as mixed / modular on Saturday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lumineux Oral Essentials™flowPreheader: “Start here for whiter, healthier teeth ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.72
Sent
Sat · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.69 for Lumineux Oral Essentials™ vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Education
Hero headline
A Better Way to Brighten
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE BUNDLE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Saturday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Clinically Proven Long-Lasting Whitening”efficacy · substantiated
  • “Peroxide Free / No harsh ingredients / No enamel damage”ingredient · unsubstantiated
  • “10% Nano-Hydroxyapatite helps restore enamel-essential minerals and fill microscopic cracks”ingredient · substantiated
  • “Clinically-supported, fluoride-free formula”efficacy · substantiated
  • “Over 60 studies performed by University researchers and independent laboratories worldwide”efficacy · substantiated
  • “Dentist Led. Enamel Safe. Clean Ingredients. Zero Sensitivity.”efficacy · unsubstantiated
  • “#1 bestseller for a reason”ranking · unsubstantiated
Products featured
  • Whitening Strips (Super Pack, 21 Treatments)bestseller
  • 10% Nano-Hydroxyapatite Performance Whitening Toothpastenew
  • Whitening Mouthwash 16oz
  • Whitening Pen (Bright Pen)
  • Whitening Transformation Bundlehero
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.