How Lumin built this send β a social proof email shipped as product hero on Monday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.58 for Lumin vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Customer Discount
Hero headline
Your New Eye Care Go-To's
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSAVE ON LUMINβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βOn my third day of using this I got four compliments from four different people who didn't know one another, telling me that I was glowing and I looked radiant.βsocial proof Β· unsubstantiated
βThe Lumin Dark Circle Corrector is the best thing that I have tried so far to lighten them.βsocial proof Β· unsubstantiated
βI work 12+ hour shifts and my underbags get pretty bad. I saw the difference in 2 weeks of constantly using this product.βsocial proof Β· unsubstantiated
βTested, trusted, and designed for a revived you.βefficacy Β· unsubstantiated
Products featured
Luminator LED Eye Maskhero
Instant Dark Circle Correctorbestseller
Dark Circle Defense Balmbestseller
Eye Revive Duo
Total Eye Revive Trio
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.