How Luna Bronze built this send — a product finder quiz email shipped as user-generated on Friday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 27.3% when it discounts).
Voice warmth 0.80 for Luna Bronze vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Product Finder Quiz
Creative format
User-generated
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Introducing: The Self Tan Quiz
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“TAKE THE QUIZ”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Friday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“90% of Luna Bronze customers would recommend us to a friend.”social proof · unsubstantiated
“Skin-first formulas”ingredient · unsubstantiated
“Natural and organic”ingredient · unsubstantiated
“Made in Australia”ingredient · substantiated
“30-day returns”guarantee · substantiated
“Fast, free delivery”guarantee · unsubstantiated
Products featured
Glow Tanning Moisturiser
Self Tanning Jelly
Eclipse Self Tanning Mousse
Solar Eclipse Self Tanning Mousse
Total Eclipse Self Tanning Mousse
Kujola
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