How Luna Bronze built this send โ a discount led email shipped as mixed / modular on Wednesday at 5pm, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off โ 17.5 points deeper than the tracked set average of 22.5% (this brand averages 27.3% when it discounts).
Voice warmth 0.80 for Luna Bronze vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
40% OFF FOR 24 HOURS ONLY - SALE ON NOW
Emotional appeal
fear of missing out
Calendar moment
Friends And Family Sale
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$80
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
โWeโโYouโ
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP 40% OFF >โ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โ95%โsocial proof ยท unsubstantiated
Products featured
Eclipse Self Tanning Mousse
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.