Luna Bronze / Clean Ingredients / email teardown
The glow-up starts now: 15% OFF β¨π How Luna Bronze built this send β a clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Luna Bronze flow Preheader: βWelcome to the Lunaverse, bronzer! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 27.3% when it discounts).Voice warmth 0.80 for Luna Bronze vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Subscriber Welcome Offer
Hero headline
The most feel good glow in the universe. LET'S GLOW.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.20
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.85
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βLET'S GLOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βA longer lasting glow. No orange elbows. No uneven fading.β efficacy Β· unsubstantiated βSkin-first formulas with powerhouse ingredients that hydrate, soften and soothe your skinβ ingredient Β· unsubstantiated βNatural & organic ingredients. Even our all-natural tanning active.β ingredient Β· unsubstantiated βA signature, out-of-this-world scent β no icky fake tan smellβ efficacy Β· unsubstantiated βMulti-award-winning self tansβ ranking Β· unsubstantiated β30-day returnsβ guarantee Β· substantiated βFast, free deliveryβ efficacy Β· unsubstantiated Products featured
Glow Tanning Moisturiser, Light Good Night Face Tanning Serum Illume Tanning Water Self Tanning Milk Self Tanning Jelly Glow Tanning Moisturiser, Medium Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Luna Bronze β All clean ingredients emails β All % off offers β