How Luna Bronze built this send β a brand origin story email shipped as mixed / modular on Wednesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 27.3% when it discounts).
Voice warmth 0.80 for Luna Bronze vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Brand Origin Story
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients / Skin First Formulas
Hero headline
We're sharing secrets π Psst: 15% OFF β¨
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βHELLO GLOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βSelf tan that puts skin first, for a glow that lasts (even) longer.βefficacy Β· unsubstantiated
βFormulated to deliver skincare-level benefits and a cosmic-level glow, without the icky fake tan smell.βefficacy Β· unsubstantiated
βReal ingredients. Zero UV damage.βingredient Β· unsubstantiated
β95% (visible in pricing/codes field)βefficacy Β· unsubstantiated
βFast, free delivery. Made in Australia. Skin-first formulas. Natural and organic. 30-day returns.βguarantee Β· unsubstantiated
Products featured
Glow Moisturiserhero
Instant Bronzing Cream
Self Tanning Serum
Tanning Applicator
Kujola
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