How Lunar Beauty built this send โ a discount led email shipped as mixed / modular on Friday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off โ 12.5 points shallower than the tracked set average of 22.5% (this brand averages 18.3% when it discounts).
Voice warmth 0.74 for Lunar Beauty vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Curated Recommendations
Hero headline
Don't Miss Out on your 10% Off
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
10% off
Promo phase
Reminder
A mid-sale nudge โ 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
trk.send.lunarbeauty.com
No UTM tagging detected
Tracking domain
โ
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โEvery custom formula is dreamed up and developed by our founder Manny MUA, blending precision and creativity to create products that are uniquely ours and yours. no fluff, just stellar results.โefficacy ยท unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.