๐ Welcome to Lunar Beauty, babe โ enjoy 10% off!
How Lunar Beauty built this send โ a new customer welcome offer email shipped as mixed / modular on Tuesday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off โ 12.5 points shallower than the tracked set average of 22.5% (this brand averages 18.3% when it discounts).
Voice warmth 0.74 for Lunar Beauty vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Product Category Discovery
Hero headline
Welcome to the Fam โ We're Obsessed Already
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.92
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.85
โWeโโYouโ
Expressiveness0.90
RestrainedExuberant
Reading grade 5.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP AND SAVE 10% OFFโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
trk.send.lunarbeauty.com
No UTM tagging detected
Tracking domain
โ
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โCruelty Freeโingredient ยท unsubstantiated
โVeganโingredient ยท unsubstantiated
โ#1 MUST HAVE? Gloss!!!โranking ยท unsubstantiated
โComfortable, non-drying and universally flatteringโefficacy ยท unsubstantiated
โEquality for Allโsustainability ยท unsubstantiated
Products featured
Blush, Highlight & Setting Palettebestseller
Lip Glossbestseller
Liquid Lipstick
Eyeshadow Palette (Lunar Prism)
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.