How Lunar Beauty built this send โ a new launch email shipped as product hero on Wednesday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Lunar Beauty does discount it averages 18.3% off โ 4.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.74 for Lunar Beauty vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Retail Expansion
Hero headline
We Just Landed at Ulta Beauty
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email โ no discount or incentive.
Depth
โ
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
โWeโโYouโ
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP ULTA.COM NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
trk.send.lunarbeauty.com
No UTM tagging detected
Tracking domain
โ
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โCruelty Freeโingredient ยท unsubstantiated
โVeganโingredient ยท unsubstantiated
โEquality For Allโsustainability ยท unsubstantiated
Products featured
Moon Prism Liquid Blush โ Rose Reina
Lip Gloss โ Flora
Lip Gloss โ Moon
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.