How Luxe Cosmetics US built this send — a social proof email shipped as editorial / long-form on Friday at 4pm, carrying a % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Luxe Cosmetics UScampaignPreheader: “But you’ll still get the chance to claim some FREE makeup essentials!”
Offer
% off
Voice warmth
0.90
Sent
Fri · 4pm
Format
Editorial / long-form
How this send compares
When Luxe Cosmetics US does discount it averages 50.5% off — 27.9 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.84 for Luxe Cosmetics US vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Discount Led
Hero headline
Wow! Yesterday's meet up in Reno was a blast!
Emotional appeal
fear of missing out
Calendar moment
July 4th
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Our Huge July 4th Sale”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“92% of our eye balm users see reduced puffiness and dark circles within the first few hours of use”efficacy · unsubstantiated
“96% (referenced in visible prices/codes context)”efficacy · unsubstantiated
“Many attendees saw less puffiness in their undereyes by the end of the event”social proof · unsubstantiated
“Sarah's dark circles were starting to fade away after 3 hours”social proof · unsubstantiated
Products featured
Under Eye Balmhero
Lash Lift Set
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.