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Luxéol/Discount Led/email teardown

Bienvenue chez Luxeol

How Luxéol built this send — a discount led email shipped as mixed / modular on Tuesday at 5pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: LuxéolflowPreheader: “-30% sur votre première commande ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.75
Sent
Tue · 5pm
Format
Mixed / modular
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 31.6% when it discounts).
  • Voice warmth 0.70 for Luxéol vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Bienvenue dans l'univers Luxéol ✨
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“JE PROFITE DE -30%”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
5pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “6 cm en 3 mois (Shampooing Croissance)”efficacy · unsubstantiated
  • “+35% d'épaisseur dès la 1ère utilisation (Shampooing Épaississant)”efficacy · unsubstantiated
  • “+6561 cheveux en phase de pousse (Shampooing Densité)”efficacy · unsubstantiated
  • “95% d'ingrédients d'origine naturelle, 0% silicones sulfates (Shampooing Épaississant)”ingredient · unsubstantiated
  • “Fabrication française pour plus de 70 produits”sustainability · unsubstantiated
  • “Satisfait ou remboursé”guarantee · substantiated
Products featured
  • Crème de soin Boucles
  • Shampooing Croissance
  • Chute de Cheveux Progressive (gélules)
  • Shampooing Épaississant
  • Shampooing Densité
  • Gummies Antichute Cheveux
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.