How Luxéol built this send — a discount led email shipped as product hero on Monday at 6am, carrying a 34% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
34% off — 11.5 points deeper than the tracked set average of 22.5% (this brand averages 31.6% when it discounts).
Voice warmth 0.70 for Luxéol vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Hair Care Routine
Hero headline
C'est les soldes chez Luxéol ! ✨ -34% sur tout le site
Emotional appeal
fear of missing out
Calendar moment
Summer Sales
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
34% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“JE PROFITE DE -34% >>”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“-34% sur tout le site avec le code [redacted]”efficacy · substantiated
“Valable jusqu'à l'écoulement des stocks”guarantee · substantiated
Products featured
Pousse Croissance & Fortification
Shampooing Croissance
Shampooing Épaississant
Shampooing Densité
Gummies Force & Croissance
Shampooing Brillance
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.