How L3VEL3 built this send — a discount led email shipped as product hero on Tuesday at 5pm, carrying a 30% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: L3VEL3campaignPreheader: “Save up to 30% sitewide and take advantage of our exclusive Parfum deal! Spend 250$ and get a free parfum of your choice! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.55
Sent
Tue · 5pm
Format
Product hero
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
Voice warmth 0.55 for L3VEL3 vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
4th of July Sale — Save Up to 30% Off Sitewide
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$250
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
“Aftershave Cologne — Refreshing and Revitalizing, Moisturizing, For All Skin Types”efficacy · unsubstantiated
Products featured
Detangler Phase:Duo
Hair Spray
Aftershave Cologne
Flame Eau de Parfum
Aqua Eau de Parfum
Frost Eau de Parfum
Luxe Eau de Parfum
Kujola
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