L3VEL3/Discount Led/email teardown

πŸ‡ΊπŸ‡Έ Final Countdown: Save Big This 4th of July!

How L3VEL3 built this send β€” a discount led email shipped as product hero on Thursday at 6pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: L3VEL3campaignPreheader: β€œSale Ends Friday Night! Shop now and save with one of our biggest sales of the year! Get up to 30% off and more when shopping with L3VEL3. Sale Ends on the 10th! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.55
Sent
Thu Β· 6pm
Format
Product hero
How this send compares
  • 30% off β€” 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
  • Voice warmth 0.55 for L3VEL3 vs 0.70 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
4th of July Sale – Save Up to 30% Off Sitewide
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push β€” 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$250
Urgency
Deadline-led
Expires Tue, Jul 10, 2001
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
β€œWeβ€β€œYou”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
6pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œSave up to 30% off sitewide”efficacy Β· unsubstantiated
  • β€œGet a free parfum with orders over $250”guarantee Β· unsubstantiated
Products featured
  • Detangler Phase Duo
  • Hair Spray
  • Aftershave Cologne
  • Flame Eau de Parfum
  • Aqua Eau de Parfum
  • Frost Eau de Parfum
  • Luxe Eau de Parfum
Kujola

See how your brand compares β€” open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.