πΊπΈ Final Countdown: Save Big This 4th of July!
How L3VEL3 built this send β a discount led email shipped as product hero on Thursday at 6pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: L3VEL3campaignPreheader: βSale Ends Friday Night! Shop now and save with one of our biggest sales of the year! Get up to 30% off and more when shopping with L3VEL3. Sale Ends on the 10th! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
Offer
30% off
Voice warmth
0.55
Sent
Thu Β· 6pm
Format
Product hero
How this send compares
30% off β 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
Voice warmth 0.55 for L3VEL3 vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
4th of July Sale β Save Up to 30% Off Sitewide
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$250
Urgency
Deadline-led
Expires Tue, Jul 10, 2001
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Nowβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βSave up to 30% off sitewideβefficacy Β· unsubstantiated
βGet a free parfum with orders over $250βguarantee Β· unsubstantiated
Products featured
Detangler Phase Duo
Hair Spray
Aftershave Cologne
Flame Eau de Parfum
Aqua Eau de Parfum
Frost Eau de Parfum
Luxe Eau de Parfum
Kujola
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