Don’t forget! Join M·A·C Lover Rewards + take 15% off 🚨
How MAC Cosmetics built this send — a loyalty signup email shipped as mixed / modular on Saturday at 5am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 13.3% when it discounts).
Voice warmth 0.67 for MAC Cosmetics vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Loyalty Signup
Creative format
Mixed / modular
Secondary: Plain-text
Secondary theme
Discount Led
Hero headline
YOUR 15% OFF OFFER IS WAITING
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“OPT IN FOR REWARDS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
26
Multi-CTA layout
Primary destination URL
clicks.em.maccosmetics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Saturday
Local hour
5am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Enjoy 15% off your next purchase and free shipping when you join M·A·C Lover Rewards today!”guarantee · unsubstantiated
“Birthday gift when you become a M·A·C Lover”guarantee · unsubstantiated
“Try on 800+ lip, eye and face shades now”efficacy · substantiated
Products featured
Face Productsbestseller
Lip Productsbestseller
Eye Productsbestseller
Skin Productsbestseller
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