How MÁDARA Organic Skincare built this send — a founder story & clean ingredients email shipped as mixed / modular on Tuesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.85 for MÁDARA Organic Skincare vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Founder Story & Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
New Customer Welcome Offer
Hero headline
UNA BIENVENIDA DE PARTE DE LOTTE
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“IR A LA TIENDA”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Cada fórmula está elaborada con ingredientes puros y de alta calidad, respaldada por la ciencia y probada en ensayos dermatológicos.”efficacy · substantiated
“Retinol Alternative Plant-Powered Serum — plant-powered alternative to retinol”ingredient · unsubstantiated
“Certified B Corporation”sustainability · substantiated
Products featured
Luminous Perfecting Concealerbestseller
Retinol Alternative Plant-Powered Serumbestseller
Skin Equal Soft Glow Foundation SPF20bestseller
Magnetic Blush Mineral Cheek Blusherbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.