How Mad Hippie built this send — a social proof email shipped as user-generated on Thursday at 3pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Mad Hippieflow
Offer
10% off
Voice warmth
0.75
Sent
Thu · 3pm
Format
User-generated
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 14.0% when it discounts).
Voice warmth 0.73 for Mad Hippie vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
Love the skin you're in
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Take the Skin Quiz”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“97% of people saw smoother, softer, more radiant skin after 4 weeks (Super A Serum)”efficacy · substantiated
“100% saw healthy, renewed, & revitalized skin after 4 weeks (Super A Serum)”efficacy · substantiated
“I've tried all vitamin C serums out there and nothing comes close. –Janni”social proof · unsubstantiated
“Loved by Elle, Allure, Women's Health and Cosmopolitan”ranking · unsubstantiated
Products featured
Vitamin C Serumbestseller
Super A Serumhero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.