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Madluvv/Discount Led/email teardown

We're celebrating 250 years with 25% off.

How Madluvv built this send — a discount led email shipped as product hero on Friday at 6pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: MadluvvcampaignPreheader: “+ receive a free Laminate Me Brow Gel with every order. Code [redacted]. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
25% off
Voice warmth
0.55
Sent
Fri · 6pm
Format
Product hero
How this send compares
  • 25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 21.0% when it discounts).
  • Voice warmth 0.58 for Madluvv vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
CELEBRATING 250 YEARS OF AMERICA WITH 25% OFF
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 7, 2025
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
6pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Clean Beauty — Free from fragrance, oil, silicone, phthalates, sulfates & parabens”ingredient · unsubstantiated
  • “Cruelty-Free — PETA-Approved”sustainability · substantiated
  • “Try Risk-Free — Color Match Guarantee”guarantee · unsubstantiated
Products featured
  • Set Me High Performance Setting Spray
  • Brow Stamp Kitbestseller
  • Brow Stamp Refills
  • Laminate Me Brow Gel$18
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.