How Mad Viking built this send — a social proof email shipped as mixed / modular on Tuesday at 1pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.59 for Mad Viking vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
Everyone's Talking About Us...
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“My beard has never been so soft or smelled so good, I feel like a god! And definitely like a Viking warrior!”social proof · unsubstantiated
“Best balm I've tried on the market. Best hold and non greasy. The texture is amazing.”social proof · unsubstantiated
“First time ordering from MV, my beard is pretty coarse, after using this beard wash it feels soft and smooth.”efficacy · unsubstantiated
“Love the smell but also the way it leaves my beard feeling. I have tried a couple different brands but Mad Viking will be my go to for all beard related products.”social proof · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.