Mad Viking/Gift With Purchase/email teardown

Happy 4th. Free soap with your Wolf Pack.

How Mad Viking built this send — a gift with purchase email shipped as product hero on Saturday at 3pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Mad VikingcampaignPreheader: “No code needed. Auto-applies at checkout. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
Gift with purchase
Voice warmth
0.72
Sent
Sat · 3pm
Format
Product hero
How this send compares
  • When Mad Viking does discount it averages 10.0% off 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.59 for Mad Viking vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
American Made
Hero headline
Happy Independence Day From The Horde
Emotional appeal
belonging
Calendar moment
4th Of July
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop the 4th of July Deal”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Saturday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • Made by hand in small batches right here in the USA.ingredient · unsubstantiated
  • Subscribe & Save 20% off your first 3 orders & 25% after thatguarantee · substantiated
  • 100% Lifetime Guaranteed (Hassle-Free Returns)guarantee · unsubstantiated
Products featured
  • Wolf Pack Bundlehero
  • Biotin Beard Wash
  • Beard Oil
  • Beard Butter
  • Biotin Beard Conditioner
  • Beard & Body Soap 3-Packnew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.