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Mad Viking/Gift With Purchase/email teardown

Last chance: Wolf Pack + free soap ends today

How Mad Viking built this send — a gift with purchase email shipped as product hero on Sunday at 3pm, carrying a $21 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Mad VikingcampaignPreheader: “This weekend only. While stock lasts. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$21 off
Voice warmth
0.55
Sent
Sun · 3pm
Format
Product hero
How this send compares
  • When Mad Viking does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.59 for Mad Viking vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Last Chance Urgency
Hero headline
LAST CHANCE: WOLF PACK + FREE SOAP
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$21 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE WOLF PACK NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Sunday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Mad Viking was built in America by guys who take their craft seriously.”ingredient · unsubstantiated
  • “100% Lifetime Guaranteed (hassle-free returns)”guarantee · unsubstantiated
  • “Subscribe & Save: 20% off your first 3 orders & 25% after that”efficacy · substantiated
Products featured
  • Wolf Pack Bundlehero
  • Biotin Beard Conditioner – Valhalla
  • Biotin Beard Wash – Valhalla
  • Beard Oil – Valhalla
  • Beard Butter – Valhalla
  • Beard & Body Soap – Fjord (3-pack)new
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.