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Maison Crivelli/Brand Heritage/email teardown

Your Maison Crivelli adventure

How Maison Crivelli built this send — a brand heritage email shipped as editorial / long-form on Friday at 10am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Maison CrivelliflowPreheader: “Your exploration begins here ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.65
Sent
Fri · 10am
Format
Editorial / long-form
How this send compares
  • Voice warmth 0.65 for Maison Crivelli vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Brand Heritage
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discovery Set
Hero headline
Your Maison Crivelli adventure
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 10.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
10am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Complimentary gift box with purchase”guarantee · unsubstantiated
  • “Complimentary shipping”guarantee · unsubstantiated
  • “Complimentary samples”guarantee · unsubstantiated
  • “Secure payments”guarantee · unsubstantiated
Products featured
  • Oud Maracujáhero
  • Hibiscus Mahajádhero
  • Oud Cadenzahero
  • Coffret Découverte Extraits de Parfum
  • Coffret Découverte Eaux de Parfum
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.