How Maison Louis Marie built this send — a social proof email shipped as user-generated on Friday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.69 for Maison Louis Marie vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Botanical Heritage
Hero headline
Experience the Magic
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“MEET THE BEST SELLERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Crafted from centuries of botanical history and familial passion”ingredient · unsubstantiated
“A Botanical Tradition Since 1792”ingredient · unsubstantiated
“"This is the best body oil. I layer it with the lotion. It lasts all day. I've never had so many compliments." – Nancy”social proof · substantiated
“"I haven't found anything to beat this scent. Literally everyone tells me I smell delicious." – Casey”social proof · substantiated
“"This is such an incredible scent that's warm and sexy with notes of vetiver and hints of patchouli." – Stacey”social proof · substantiated
“"I love the way these candles burn and the scent is remarkable. So unique" – Suzanne”social proof · substantiated
Products featured
No.04 Bois de Balincourt Candlebestseller
No.09 Vallée de Farneybestseller
No.13 Nouvelle Vaguebestseller
No.04 Bois de Balincourt Body Oilbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.