How Maison Louis Marie built this send — a fragrance family education email shipped as mixed / modular on Sunday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.69 for Maison Louis Marie vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Fragrance Family Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Welcome Discount
Hero headline
Explore Maison Louis Marie's fragrance families
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Treat Yourself”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“A Botanical Tradition Since 1792”ingredient · unsubstantiated
Products featured
Eau de Parfum - No.04 Bois de Balincourt
Eau de Parfum - No.02 Le Long Fond
Perfume Oil - No.05 Kandilli
Eau de Parfum - No.14 Icila
Eau de Parfum - No.13 Nouvelle Vague
Perfume Oil - No.12 Bousval
Perfume Oil - No.10 Aboukir
Perfume Oil - No.03 L'Etang Noir
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.