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MAKEUP BY MARIO/Discount Led/email teardown

25% OFF SITEWIDE

How MAKEUP BY MARIO built this send — a discount led email shipped as product hero on Friday at 9pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: MAKEUP BY MARIOcampaignPreheader: “SAVE ON SUMMER ESSENTIALS ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
25% off
Voice warmth
0.40
Sent
Fri · 9pm
Format
Product hero
How this send compares
  • 25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 20.6% when it discounts).
  • Voice warmth 0.48 for MAKEUP BY MARIO vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller
Hero headline
SUMMER SALE 25% OFF SITEWIDE
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.40
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
trk.makeupbymario.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Friday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Cruelty Free — Leaping Bunny Certified”sustainability · substantiated
  • “82% (visible stat referenced in email metadata)”efficacy · unsubstantiated
Products featured
  • Ultra Suede® Sculpting Lip Pencilbestseller
  • SoftSculpt Transforming Skin Enhancer®bestseller
  • Master Mattes® Long-Wear Cream Eyeshadowbestseller
  • Soft Pop Plumping Blush Veilbestseller
  • F4 Dual-Ended Foundation and Face Brushbestseller
  • Ethereal Eyes™ Eyeshadow Palette: Naturebestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.