MAKEUP BY MARIO / Award Winners / email teardown
Explore our award winners 🏆 How MAKEUP BY MARIO built this send — a award winners email shipped as product hero on Friday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Fri, Jun 26, 2026 From: MAKEUP BY MARIO flow Preheader: “Your 15% off expires soon! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 20.6% when it discounts).Voice warmth 0.48 for MAKEUP BY MARIO vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Award Winners
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
MEET THE WINNERS: Explore our Allure Award Winners
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
03
Voice & tone Formality 0.65
Casual Formal
Reader focus 0.55
“We” “You”
Expressiveness 0.50
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Product page
Links straight to a single product.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
23
Multi-CTA layout
Primary destination URL
trk.makeupbymario.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Allure Best of Beauty Award Winner 2024 – Master Mattes® Eyeshadow Palette” ranking · substantiated “Allure Best of Beauty Award Winner 2023 – SurrealSkin™ Foundation” ranking · substantiated “Allure Best of Beauty Award Winner 2021 – Soft Pop Powder Blush” ranking · substantiated “Allure Best of Beauty Award Winner 2024 – Ultra Suede® Sculpting Lip Pencil” ranking · substantiated “Allure Best of Beauty Award Winner 2023 – MoistureGlow™ Plumping Lip Color” ranking · substantiated “Leaping Bunny Certified” sustainability · substantiated Products featured
Master Mattes® Eyeshadow Palette: The Original bestseller SurrealSkin™ Foundation bestseller SoftSculpt® Shaping Stick bestseller Soft Pop Powder Blush bestseller Ultra Suede® Sculpting Lip Pencil bestseller MoistureGlow™ Plumping Lip Color bestseller Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from MAKEUP BY MARIO → All award winners emails → All % off offers →